Buick 2014 Encore Car Bedienungsanleitung PDF herunterladen (Seite 3)

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PRODUCT INFORMATION HOW THINGS WORKSPECS PACKAGING competitive comparison

coming late 2013

TOP SELLING FEATURESWHAT’S NEW MARKETING HIGHLIGHTS

MARKETING HIGHLIGHTS

2014 BUICK ENCORE MARKETING HIGHLIGHTS

TargET cusToMEr

• Encore’s target

customers want an

efficient vehicle in a

maneuverable, right-

sized package.

• Many want the

versatility to choose between a

variety of flexible seating and cargo-

carrying configurations.

• They want technology that’s intuitive,

easy-to-understand and useful.

• While they are often new to the

Buick brand, Encore customers are

likely to already be accustomed to

luxury and refinement.

aWards & rEcogNITIoN

• Highest ratings from J.D.

Power for 2013 Encore

(among crossover vehicles

in the same size category):

– Overall Quality (in a tie,

IQS Study).

– Overall Performance & Design

(APEAL Study).

– Owner-Reported Fuel Economy

(APEAL Study).

• IIHS Top Safety Pick for

2013 Encore.

ENcorE saFETy

The 2014 Encore AWD has received the highest possible

Overall Vehicle Score for safety (5-Star) in U.S. Government

safety testing as part of the U.S. Department of Transportation

New Car Assessment Program (www.SaferCar.gov).

EXpErIENcE buIck proTEcTIoN

Experience Buick Protection is a

worry-free, comprehensive coverage,

warranty and protection program

that comes standard with every new

2014 Buick lease and purchase.

The coverage included is designed

to make it easy and convenient for

owners to keep their Buick vehicles

like new. It includes:

• 4-year/50,000-mile bumper-to-

bumper limited warranty.

• 6-year/70,000-mile transferable

powertrain limited warranty with

no deductible.

• 6-year/70,000-mile 24/7

roadside assistance.

• 6-year/70,000-mile

courtesy transportation.

• 6-year/100,000-mile rust-through

corrosion protection.

• 2-year/24,000-Buick scheduled

vehicle maintenance.

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